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Amazonia Raw Purple Rice Protein is the first-to-market source of protein and nutrients created from sustainably farmed purple rice. This protein contains high levels of flavonoids called anthocyanins, which give the product its beautiful purple colour. Anthocyanins function as antioxidants and fight free radicals in the body. Amazonia Raw Purple Rice Protein is a natural source of fibre, containing a well-balanced amino acid profile and has a high protein to low carbohydrate ratio (3:1), making it a great support for active lifestyles. This sprouted formula has been designed with digestive support in mind and includes plant-based digestive enzymes to support protein breakdown. It is Certified Organic, vegan and has a delicious taste profile. Shine Brighter.